The challenge behind the work.
Stores need to understand how advertising relates to completed purchases and repeat customers. Product data, creative, checkout experience and tracking all affect the quality of that picture.
DELIVERY OVERVIEW
E-Commerce Marketing & Conversion
A commerce marketing framework linking search, social, product feeds, remarketing and customer lifecycle campaigns.
A practical path forward.
Offer and funnel planning
We review products, target audiences, pricing context and purchase paths. Campaign goals follow the store’s readiness and available conversion data.
Acquisition and lifecycle
Paid search, paid social, catalogue campaigns and remarketing are scoped around the platform and market. Creative testing connects product benefits with relevant offers and landing pages.
Measurement and conversion
Tracking plans cover key commerce events, with consent and deduplication where needed. Reports review purchases, acquisition cost and return on ad spend alongside checkout and repeat-customer questions.
Expertise working together.
- Commerce marketing audit
- Audience & offer planning
- Google Ads
- Meta advertising
- TikTok campaign planning
- Product feed review
- Catalogue campaign planning
- Creative testing
- Remarketing
- Email & lifecycle planning
- Pixel & conversion-event planning
- Checkout funnel analysis
- CPA & ROAS reporting
- Conversion optimization
Tools supporting delivery.
- Google Ads & Merchant Center where eligible
- Meta Ads & catalogue tools
- GA4 & tag management
- Store integrations & email tools selected per engagement
DELIVERY SCOPE
What the engagement can include.
Commerce campaign strategy
Feed & creative recommendations
Tracking specification
Lifecycle campaign plan
Reporting & conversion roadmap
NEXT STEP
Start a conversation →Have a similar challenge?
Tell us what you want to build or improve. We’ll help define a practical scope and the next step.